Pictured above to the left is a word mark and monogram for made-up company Kind Infusion by Sarah. To the right is a pictorial symbol to represent the brand alone throughout various touch points. A short brand summary accompanies the assets which were designed using Adobe Illustrator.
With a love and appreciation for a good cup of tea, Sarah focuses her branding system on a fictitious tea company as a project for her Communication Design I class.
Kind Infusion business cards have a natural feel to drive home the company's values along with their mission to support a conscious future.
Kind Infusion teaware adorned with the brand's pictorial symbol. Thoughtfully designed to replicate organic movements in nature and in the way steam is released off of a hot cup of cozy and good-for-you tea.
Coffee Cup mockup downloaded from GraphicPear.com.
Loose-leaf tea from Kind Infusion comes stored in tin canisters of a variety of earthy colours. A free-flowing design courtesy of the brand's pictorial symbol wraps around the label in an interesting way.
Tin Canister Set mockup downloaded from PixelBuddha.net.
With sustainability as one of the main pillars of Kind Infusion, reusable tote bags are the kind alternative to plastic shopping bags. Each purchase comes with a complimentary tote bag to take your goods home in. Kind Infusion highly encourages repeat customers to bring their bags with them to reuse each time they shop.
